Overview
URL: https://www.marketresearch.amdigital.co.uk/
Market Research & American Business, 1935-1965 offers keyword search, advanced search (title, company, industry, document type, etc.), and search directories. The database does not appear to provide any information about the digitization process regarding its contents.
Facts
Date Range: 1935-1965
Publisher: Adam Matthew Digital, a SAGE Publishing company
Publisher About Page: https://www.amdigital.co.uk/about
Object type: Consumer research materials, reports, and advertisements that span more than 30 industries and spotlight multiple big-name brands.
Location of Original Materials: The Hagley Museum and Library, the John W. Hartman Center for Sales, Advertising & Marketing History at Duke University, and the Advertising Archives.
Exportable Image: Images are available for PDF download.
Full Text Searchable: Full text searching is available for documents.
History / Provenance
Original Catalog: The MR&AB database is a combination of selected materials from the catalogs of three different institutions (the Hagley Museum and Library, the John W. Hartman Center for Sales, Advertising & Marketing History at Duke University, and the Advertising Archives).
Original Sources: A collection of Ernest Dichter’s papers make up the bulk of the database.
Digitized from Microfilm: It does not appear that the materials were digitized from microfilm.
Reviews
Adam Matthew’s website about the MR&AB database contains three reviews: https://www.amdigital.co.uk/primary-sources/market-research-and-american-business-1935-1965
Access
WorldCat link: https://www.worldcat.org/title/market-research-american-business-1935-1965/oclc/890605705&referer=brief_results
Adam Matthew Digital does provide free four-week trials to teachers and certain staff of academic institutions: https://www.amdigital.co.uk/products/free-trials
Info from Publisher
Press release from SAGE Publishing in 2014: https://au.sagepub.com/en-gb/oce/press/american-consumer-culture-market-research-and-american-business-1935-1965
Contact Information:
Adam Matthew, Pelham House, London Road, Marlborough, Wiltshire, SN8 2AG, UK
By phone: +44 (1672) 511921
By fax: +44 (1672) 511663
Other Info
Market Research & American Business, 1935-1965 offers a variety of additional tools, including: teaching materials, business biographies, a page-by-page guide on using the database and conducting searches.
Citing
On the FAQ page of the database, MR&AB encourages researchers to cite items using the source archive holding the original material. The copyright notice included with each image should provide information about the origin source and other information necessary for proper citation.
